These guidelines define how the DMT brand should be presented across all communications. They provide a clear, consistent framework that strengthens recognition and ensures a unified visual and verbal identity. Designed as a practical tool, the guidelines support structured creativity — helping internal teams and partners apply the brand with clarity, purpose, and confidence.
For any questions, please contact
the DMT Marketing Department
Defines the core principles, values, and pillars that shape the DMT brand and guide all communication.
Outlines how to apply the DMT logo correctly, including formats, clear space, sizing, and co-branding rules.
Shows the approved colours, tints, and combinations that ensure clarity, contrast, and visual consistency.
Establishes the brand’s typefaces, hierarchy, and rules for clear, accessible, and consistent text styling.
Explains the style, structure, and usage of icons that support navigation and enhance visual communication.
Details the grids, layouts, and graphic devices that form the structural foundation of DMT design.
Provides ready-to-use layouts for print, events, digital, and merchandise to maintain consistent execution.
Defines the photographic approach, including people, spaces, and devices, ensuring authentic and unified visuals.
