Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. Consistent application of our brand fonts enhances readability and strengthens the recognisability of the DMT brand.
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Typography hierarchy defines how text scales and interacts across different levels. Body copy establishes the base size — marked as “x” — from which all other elements are proportionally derived. Maintaining consistent scale and spacing ensures clarity, rhythm, and visual harmony across both digital and print applications.
Typography should always maintain strong contrast to remain legible across both light and dark backgrounds. The chosen colour combinations must support clarity, accessibility, and a balanced visual rhythm within the layout.
Welcome to the Public Facilities platform, an interactive map by the Department of Municipalities and Transport (DMT) that empowers residents to explore diverse public spaces that enrich their daily experiences and promote wholistic lifestyles.
The Abu Al Abyad 60ft Dhow Sailing Race highlights Abu Dhabi's leadership in marine sports and ADMSC's mission to preserve Emirati maritime heritage for future generations.
Colour may be used to highlight key words or short phrases for emphasis. To strengthen the effect, bold weight can be applied together with colour — provided the result remains clear, consistent, and visually aligned with the overall tone.
Do not hesitate to use colour for numbers, titles, or important headings. A well-chosen contrasting accent helps draw attention, improve hierarchy, and create a clear point of focus within the design.